We are many, we are a Community.
Entrepreneurs, designers, artisans, schools, associations, and non-profit organizations collaborating to promote sustainability and inclusivity.
We have created a new participatory project that generates impactful social value, forming a strong network of relationships active on the theme of the Circular Economy.
Our goal is to connect people who share a focus on sustainability, inclusivity, and Made in Italy to create new design synergies with a common strategic vision.
A "laboratory of ideas" capable of guiding design, production, and distribution strategies in support of a new Market vision that creates shared value, considering the design of objects and services in relation to the needs of people and the environment.
The exchange and sharing of ideas among professionals with different backgrounds but the same visions for the future is the distinguishing value of this project. Each of us, each of you, by bringing your experience to the working group, can contribute to and enrich the project at its very foundations.
If you also want to contribute,
join us! Or donate 5x1000 to Custom Regeneration.
The Founder
Danilo Ragona is a designer, entrepreneur, and documentary traveler active in the field of Circular Economy.
In 2006, he founded www.abletoenjoy.com, a Made in Italy company with which he produces and markets a series of products with innovative design: foremost among them the B-Free Multifunction wheelchair, which in 2012 won the ADI Compasso d’Oro Honourable Mention and many other international awards.
In 2015, together with his friend Luca Paiardi, he started www.viaggioitalia.org, a travel project to discover one’s limits, to overcome them or simply recognize them.
In 2017, he founded www.b-free.it, an amateur sports association for social promotion.
In 2018, he became active on the theme of the circular/social economy and founded the Benefit Corporation www.customregeneration.com.
Innovation, love for the environment, identity, beauty, autonomy, and social inclusion are some of the values that distinguish Danilo. He has always used design as a key to establishing integration among diversities.
The Association
Custom Regeneration is a project in collaboration with the B-Free Association.
B-Free is an amateur sports association for social promotion that, inspired by the universal principles of social responsibility, was born from the spontaneous union of a group of people who firmly believe in the possibility that innovation and technology can contribute, in the fields of sports, tourism, social aggregation activities, leisure, and everyday life, to creating the most appropriate conditions for greater freedom of mobility for people, in relation to the general population and particularly for people with reduced physical mobility and special needs.
B-Free aims to recognize and analyze the real needs of individuals through experience as a methodology to find new solutions.
Study, research, promotion, and development are the tools with which the association operates, continuously pursuing all those projects aimed at reducing and abolishing architectural, physical, and mental barriers. It also supports the best experimental solutions, in the fields of technology and innovation, in the motivated and shared belief that, if designed and implemented in favor of people with disabilities, they assume absolute value and become of strategic economic and social importance when they allow individuals to best express their abilities and potential through the freedom to move and live in total autonomy.